LIfestyle Design Blog
[Updated April 2013]
My name is Clayton Terao.
I’m what you could call a digital mercenary.
I’m also kind of a weirdo. You’ll usually find me sitting a dark corner of a coffee shop, my knee bouncing up and down, jittery from too much caffeine. I’m sometimes shy. I wear a pair of glasses that look like lenses from the Hubble telescope. I’m often disheveled, lost in thought, and scribbling notes in a tiny black notebook.
And, while I may not be the most approachable of people, there is one thing I’m obsessed with.
I started a little niche business online in 2009, and had to learn the hard way the subtle art of human psychology and what makes people want to buy stuff and the “Conversion Levers” that inspire people to take action.
I’m more than just a copywriter though.
I run my own business, just like you. I know that you have other things to worry about like upsells, getting leads, how responsive your list is over the long haul (and how much they trust you), and the challenges of customer support.
I’m interested in making the perfect offer. And sometimes that goes beyond the sales page.
If you’re looking for a discount-rate hack copywriter who will just take a template sales letter from a swipe file and just play fill-in-the-blank with your product or business, then you don’t want to work with me (and I don’t want to work with you).
However, if you’re looking to invest in someone who will work with you to uncover the right angle for what you’ve got and work to create a unique and dangerously effective marketing message, then we should talk.